Jannaveve

Welcome

My work centers on combining traditional feminist craft and technology to examine gender bias in both tech and craft spheres. Mixing traditional feminist mediums with new technologies ties us to our past while bringing the movement into the digital age. In the 1960’s and 1970’s the fine art community rejected the feminist craft movement until feminist art slowly carved out space for itself.  Technology, like craft, stretches the bounds of aesthetics and the way we interpret how art can be made. Now augmented reality and wearable technology have the same opportunity, to be brought into the fold of the art world.

Past Feminist movements like the second wave eco-feminists argued that technology is inherently masculine as it was built in a patriarchal structure. My goal is to create work using technology to question this perspective. The immersion of augmented reality and wearable technology has presented opportunities for marketing and gaming, but they have yet to reach their full potential as conceptual artistic mediums. Augmented Reality lends itself to guerrilla tactics in a way other mediums cannot by allowing artists to subvert physical spaces and expand on them through digital content to engage the viewer. This technology is already being used in print media and product packaging to create interactive user experiences. Artists can co-opt these technologies as critical mediums to create something beyond entertainment or marketing to point out issues within the social system. By combining embroidery, a traditionally “feminine” craft, with augmented reality or wearable technology, it becomes a medium for critical commentary and subversive intervention.